Author name: Noah McNeely

Not Another Brainstorm!?

Brainstorm. noun: a violent transient fit of insanity On their dictionary website, Webster’s defines brainstorming as a way of developing new ideas through “intense group meeting encouraging uninhibited and spontaneous contributions from all members” Over time, enough books and articles have been written about the idea of brainstorming that it would take weeks to read

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Minimum Viable Product. What is it, and why is it important?

In my career, I have developed products for a wide range of clients. Some are huge, multinational corporations, others are established mid-sized companies, and others are start-ups or entrepreneurs. One thing they have in common is the desire to innovate and develop the right products to propel their businesses forward. What that “right product” is,

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Dude, what’s your problem? If you’ve got a solution looking for a problem, you’ve got a REAL problem.

I meet with inventors and entrepreneurs all the time. One of the great joys I take in my career is seeing the passion that these innovators have for their ideas, and for the businesses they are building. Almost all of the inventor-entrepreneurs I meet have a story of inspiration – the epiphany they had that

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A lot of inventors are artists. And, that’s a problem.

No, I’m not saying that artists make bad inventors, or that inventors shouldn’t have an artistic side to them. But, there is a very important distinction between developing something for yourself, and developing something for a broader group of users. In many ways, that distinction parallels the differences between ‘art’ and ‘design’. In a fundamental

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