Ethnographic Research for Inventors: The Fancy Name for Simply Watching Your Customer
If you’re developing a new product, here’s a term you may encounter sooner or later: Ethnographic research. It sounds expensive. Maybe like something involving a team of researchers, a two-way mirror, clipboards, statistical analysis, and a research budget with more zeros than your entire product development budget. Fortunately, it doesn’t have to be any of […]
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